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Journal · Written by Robb Pollard

What's working, with the numbers.

Social media, paid ads, UGC and answer engine optimization, written by the person running the accounts. Every claim comes with a named client and a real result.

22 Oct 2026 Does UGC Work for a Small Brand, and When It Beats Polished Ads UGC is a trust shortcut, not a content style. How JAM Paper reached 180,000 views, why creative not budget took Dead Soxy to 4.64x ROAS, and when UGC is the wrong call.Social Media 20 Oct 2026 Social Media Campaign Examples That Actually Made Money Six social media campaign examples with real numbers: 1,233% ROAS, 6K to 109K organic followers, $41M in revenue, 180K UGC views, and what each one did.Social Media 20 Oct 2026 Social Media Metrics That Matter (and the Ones That Don't) ROAS, cost per booking, conversations started, watch time, saves. Which social media metrics matter, which are vanity, and how a weekly report should read.Social Media 20 Oct 2026 How Much Do Instagram Ads Cost in 2026? Instagram ads have no fixed price. Here is what actually drives the cost in 2026, how to set a test budget, and how a 1,233% ROAS campaign was built.Paid Ads 20 Oct 2026 Are Instagram Ads Worth It for a Small Business? Are Instagram ads worth it for a small business? Yes, under five conditions. How Dead Soxy went from 2.23x to 4.64x ROAS and when ads are a waste of money.Paid Ads 20 Oct 2026 Social Media ROI: How to Measure It Without Fooling Yourself How to measure social media ROI honestly: customer value, full costs, one attribution source, and why followers are a leading indicator, not a result.Social Media 20 Oct 2026 What Is Answer Engine Optimization (AEO) and Who Needs It? Answer engine optimization explained with a real case: how a Playa del Rey tailor got named in AI assistant answers and doubled search visits in five weeks.Social Media 20 Oct 2026 How a Medical Practice Grows on Instagram Without Buying Followers Two surgeons grew from 6,000 to 109,000 and 9,590 to 115,000 Instagram followers organically. Here is what actually did it and why bought followers hurt.Social Media 20 Oct 2026 A Nonprofit Social Media Strategy That Gets People to Show Up A nonprofit social media strategy from someone who founded one: define showing up, post people not mission statements, hold a cadence, make the ask tiny.Social Media
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