I run Robbp Media, a marketing agency in Los Angeles that works with plastic surgeons, and this page is for surgeons who want more consultations without giving up the careful, honest way they practise. A plastic surgery practice sells something that is personal, expensive and permanent. A patient may research for months, compare several surgeons and read every review before booking a consult. Marketing for that kind of practice has to earn trust before it asks for anything, and it has to do so in a way the medical board and your own standards would accept.
If you are a plastic surgeon or a practice manager looking for a plastic surgeon marketing agency in Los Angeles, this page covers how we work, what we have measured for surgeons we have worked with, how we keep content accurate and patient safe, what it costs and who we are a good fit for. Our wider medical work sits on the medical aesthetics marketing page, and the cost of adding paid ads is on the Booked Consults in 30 Days page.
What a plastic surgeon needs from marketing
Most patients do not book the first surgeon they find. They want to see the surgeon's work, understand the recovery, hear how the consult will go and feel that the person they will trust with a serious decision is real. Good marketing answers those questions in the order a patient asks them. It shows the surgeon explaining a procedure in plain language, a clear path from a short video to a consult request and reviews and results that are presented with care.
Bad marketing does the opposite. It leans on before-and-after photos without context, makes promises about results and treats a surgeon like a fashion brand. In a field where a single careless post can cost more than a year of good work, we do not do that.
What the work looks like
The work usually runs across three areas. The first is content. We build an audience with short, accurate videos and posts that explain procedures, answer the questions patients ask at the first consult and show the surgeon's approach to safety and recovery. Content is written with the surgeon, reviewed by the surgeon and approved before it goes live.
The second is the path from attention to a consult. A patient who watches a video about a procedure should land somewhere that tells them what to do next and how long the consult takes. We check that path works on a phone, because that is where most of the traffic arrives.
The third is paid support. Meta and Google can reach people who are actively looking for a procedure in your area. We set the targeting around the procedures you offer and the areas you serve, and we keep the ads within the platform rules for medical content.
What we have measured
The clearest example is Dr. Christopher Zoumalan, a facial plastic surgeon in Beverly Hills. His Instagram went from 6,000 followers to 109,000 with organic content only, with no paid growth of any kind. On paid social, we returned $24,500 in revenue from $1,837 of Meta ad spend for his practice. Those are the numbers I point to when a surgeon asks whether this can work in their category, and you can see the full case on our Dr. Zoumalan case study.
Dr. Andrew Brunswick went from 9,590 followers to 233,000 the same way. The growth came from a content system that stayed accurate and patient safe, and that people chose to follow because it was useful to them. You can see the wider results on our case studies page.
Keeping it accurate and patient safe
Surgical content carries a higher bar than almost any other marketing, and we treat it that way. We do not write claims about outcomes, recovery times or permanence unless the surgeon has approved them and the evidence supports them. We do not show a patient's face, body or story without written consent, and we keep the surgeon's own professional standards at the centre of every decision.
We also keep the marketing and the medicine separate in the content. A surgeon's job is to tell a patient honestly whether a procedure is right for them. Our job is to make sure the people who want that conversation can find it.
What it costs
Medical marketing is quoted after a short call, because the price depends on how many procedures you want to lead with, how many channels you need and how much new video is involved. Our Booked Consults in 30 Days program is built for practices like yours. It is $3,000 to set up, then $4,000 a month for Meta and Google together, with ad spend of at least $3,000 a month paid directly to the platforms. Organic social is a $1,000 a month add on. It runs for a minimum of ninety days, then month to month.
Who this is for
This suits a plastic surgery practice that already has skilled surgeons, a website that works and a front desk or coordinator who can take a consult request and close it. It also suits a surgeon who wants to grow a practice steadily over the next six months, and who is ready to approve content and keep the medical side accurate. It is less useful for a practice that wants a single campaign to fill the schedule overnight, because the work builds a pipeline over time.
Questions people ask
What does a plastic surgeon marketing agency do?
It plans and produces content that explains procedures and answers what patients ask at a consult, builds the path from that content to a booked consult, and runs paid ads where they fit. The best agencies keep every medical claim accurate and approved by the surgeon, and they measure the work by consults booked rather than likes.
Can you show before and after photos?
Only with written patient consent, and only in a way that gives honest context. We would rather build content around the surgeon's approach, the consult and the recovery, which patients find more useful than a photo on its own.
How long before plastic surgery marketing works?
Organic content usually takes a few months to build an audience that moves the consult volume, and paid ads can bring in consults sooner. Because surgery decisions are slow, we judge the work over ninety days rather than one busy week.
Do you handle the medical claims?
We write the content, but the surgeon approves every medical claim before it goes live. We do not publish claims about outcomes, recovery or permanence that the evidence and the surgeon do not support.
Do you work with plastic surgeons outside Los Angeles?
Yes. Our medical marketing works with practices across the United States, and the process is the same wherever the practice is. Local search and the areas you serve are set up around your location.
How is this different from a med spa marketing agency?
The core work is similar, but a surgical practice usually has a longer decision, a more personal consult and tighter rules about what can be shown. We set the content pace and the approval steps to match that, rather than running a med spa playbook.
Let's talk
If you want a plastic surgeon marketing agency in Los Angeles that treats medical accuracy as the starting point, email me at info@robbp.com or book through the contact page. Tell me which procedures you want to grow and what you are spending now, and I will give you an honest read on whether we can help.
