I run Robbp Media, a medical aesthetics marketing agency in Los Angeles, and medical practices are the clients we have the deepest track record with. Two numbers explain why. Dr. Zoumalan, a facial plastic surgeon in Beverly Hills, went from 6,000 Instagram followers to 109,000 with organic content only, no paid growth of any kind. Dr. Andrew Brunswick went from 9,590 followers to 115,000 the same way. The growth came from a content system that was accurate, patient safe and still interesting enough that people chose to follow a surgeon. A Beverly Hills medical client also returned 1,233% ROAS on paid social we built and managed, which is the number I point to when a practice asks whether ads can work in this category.
If you are a plastic surgeon, med spa owner, dermatologist or aesthetic clinic director whose current agency posts generic stock content or keeps asking you to say things you are not comfortable saying, this page is for you.
Why medical aesthetics is different
Most agencies treat a med spa like a boutique and a surgeon like a brand. Neither is right. You are a clinician first, and a single careless post can cost more than a year of good ones. At the same time, the patients you want are on Instagram and TikTok every day deciding who they trust. The job is to grow your audience without ever putting your licence, your reputation or a patient's privacy at risk. The Zoumalan account is the proof that the two goals are not in conflict. Every post was reviewed for accuracy before it went out, nothing promised a result, and it still grew to 109,000 followers, because people are hungry for a real doctor explaining real procedures in a way they can understand.
Plastic surgery marketing
A plastic surgeon marketing agency has to understand that the surgeon is the product. Patients choose a person, not a practice. For Dr. Zoumalan and Dr. Brunswick that meant short form video edited in Adobe Premiere Pro where the surgeon explains what a procedure does and does not do, who is a candidate and what recovery is honestly like. It meant answers to the questions patients type into Google at midnight, and showing the practice and the team so a nervous first time patient already feels like they know the room. What it did not mean was dancing or trends for their own sake. Growth in plastic surgery marketing comes from authority delivered warmly, and the surgeon's time is the scarce resource, so we build a system that captures a month of content in one or two short sessions.
Med spa marketing
A med spa marketing agency has a slightly different job. The audience is broader, the services are more frequent, and the purchase is smaller and repeated. Injectables, lasers and skin treatments all have their own rules about what can be shown and claimed, and the people performing them range from nurses to the medical director, so the content has to represent the whole team accurately. We build med spa content around education on each treatment, the practitioner's face and voice, and a steady stream of reasons to book now rather than later. DM automation through ManyChat does a lot of the work here, turning a comment on a laser video into a booked consult without a front desk team chasing every message. Paid social also fits med spa marketing well because the return can be measured fast. The 1,233% ROAS result came from a Beverly Hills medical client where the creative, the audiences and the booking flow were built together.
Dermatology and aesthetic clinic marketing
A dermatology marketing agency has to respect that dermatology sits between medical and aesthetic. Patients come for skin checks, acne and rosacea as well as cosmetic treatments, and the practice's authority on the medical side is what makes the aesthetic side credible. We build dermatology content around the conditions patients actually search for, with the dermatologist explaining them plainly, and let the aesthetic services sit on top of that trust rather than leading with them.
Aesthetic clinic marketing more broadly, whether a multi provider clinic or a surgeon with a med spa attached, follows the same pattern. Identify the trusted faces, get them on camera in a system that does not eat their week, keep every claim accurate, and build the audience organically so it belongs to the practice rather than to an ad budget.
Patient safe and accurate content
Accuracy is non negotiable here. Every piece of content we produce for a medical practice goes through a review step before it is published, and the practice has the final say. We do not write that a treatment is painless, permanent or guaranteed, and we do not describe outcomes a specific patient will get. We describe what a procedure does, who it typically suits, what recovery usually involves and what the risks are, in the practitioner's own words. If a claim cannot be stood behind in a consultation, it does not go in a caption.
Patient privacy sits alongside accuracy. No patient appears in content without written consent that covers where the content will run. Comments and DMs with medical questions get routed to the practice rather than answered by us. This is slower than how most agencies work, and it is why the accounts we build do not blow up in anyone's face.
Before and after content in plain terms
Before and after images are the most powerful content in this category and the most misused. The patient has to have consented in writing to the specific use. The images have to be real, from the same practice, taken under similar lighting and angles, and not retouched in a way that changes the result. The caption describes what was done and says plainly that results vary. We do not use before and afters to imply every patient will look the same, and we do not run them in placements where the platform's own rules prohibit them. Your medical board and your state have their own requirements and your compliance advisor has the final word on those.
Organic growth and why it matters here
I lead with organic growth in medical aesthetics for a practical reason. An audience you built organically trusts you before they ever call, and when they book they arrive informed and committed. An audience you rented through ads is colder and gone the day you stop spending. Both have a place, and we run both, but the Zoumalan and Brunswick growth is the model: a system of content that compounds, built on the practitioner's actual expertise. If Instagram is the channel that matters most to you, the Instagram growth agency page goes deeper on how that system is built.
How an engagement runs
It starts with a call. I ask what treatments drive your revenue, what a new patient is worth and which practitioners are willing to be on camera. Then we audit your channels and come back with a plan that names the platforms, the content pillars, the capture schedule, the review process and the first ninety days of priorities.
The first month is foundation. Profiles get rebuilt, the capture system gets set up so a single session produces weeks of content, the review workflow gets agreed with whoever signs off at the practice, and if paid is in scope the ad account and the booking flow get built together. From month two the machine runs and you get a plain weekly report.
You talk to me, not an account manager, and in this category that matters because the judgment calls about what to publish are the whole job. Every engagement is month to month after the first ninety days. Social media management is a monthly retainer quoted after the first call, and paid social is a management fee on top of ad spend with an agreed ROAS target. The full picture is on the social media marketing agency in Los Angeles page.
Questions people ask
Can a plastic surgeon really grow on Instagram without paid ads?
Yes. Dr. Zoumalan went from 6,000 to 109,000 followers and Dr. Brunswick from 9,590 to 115,000, both with organic content only. The growth came from the surgeon explaining procedures plainly on camera in a system that captured weeks of content in short sessions, with every post reviewed for accuracy first.
How do you keep medical content compliant?
Every piece goes through a review step before it publishes and the practice has the final say. We never promise outcomes, never describe what a specific patient will get, and never show a patient without written consent covering the use. Your compliance advisor keeps the final word on board and state rules.
Do you work with med spas as well as surgeons?
Yes. Med spas, dermatology practices and multi provider aesthetic clinics all sit in our client list alongside surgeons. The content system changes with the audience and the services, and med spas in particular benefit from DM automation that turns a comment into a booked consult without chasing.
Can you run paid ads for a medical practice?
Yes. We manage Meta, Instagram and TikTok ads for medical clients within each platform's rules for the category. A Beverly Hills medical client returned 1,233% ROAS on paid social we built and managed. We agree a return target before anything goes live and report it weekly.
How much does a medical aesthetics marketing agency cost?
Social media management is a monthly retainer that depends on platforms, cadence, video and whether DM automation is included, and I quote it after one call. Paid social is a management fee on top of ad spend. Everything is month to month after the first ninety days so the results have to keep earning it.
Let's talk
If you want a medical aesthetics marketing agency in Los Angeles that has grown two surgeons past 100,000 followers organically without a single compliance headache, email me at info@robbp.com or book a call through the contact page. Tell me what drives your practice and who is willing to be on camera, and I will come back with an honest read on what is possible.