13.3× return on Meta ad spend for a Beverly Hills surgeon.
Lead campaigns built around high-value procedures, with every lead nurtured to a booked consult.
Return on Meta ad spend
Dr. Zoumalan is a Beverly Hills surgical practice. We paired high-intent paid campaigns with a year-long organic program across Instagram, YouTube and TikTok.
Aesthetic surgery is one of the most expensive lead categories in paid social. The practice needed qualified consultations, not cheap form fills, plus a brand presence to match its reputation.
- 1Built Meta lead campaigns focused on high-value procedures and pre-qualified intent.
- 2Ran an organic content system across Instagram, YouTube & TikTok.
- 3Nurtured ad-generated leads through to booked, paid procedures.
Who Dr. Zoumalan is
Dr. Christopher Zoumalan is a facial plastic surgeon in Beverly Hills. His patients come for high-value procedures, and the people who find him online are doing real research before they book a consultation. So the content had to sound like him, and the ads had to bring in serious people.
How the paid side worked
We built Meta lead campaigns around the procedures that matter most to the practice and set up the forms so people qualified themselves before they spoke to the team. Then every lead was followed up until it became a booked consult or a clear no. That follow up is where most practices lose the money they spent on ads.
Over two months, $1,837 of Meta spend turned into $24,500 in confirmed revenue, a 13.3x return, from 43 qualified leads.
How the organic side worked
At the same time we ran a year of organic content across Instagram, YouTube and TikTok, built on the doctor on camera explaining procedures in plain language. Instagram went from 6,000 to 109,000 followers with no paid growth, reach rose 1,719%, link clicks rose 908%, and the content passed 4.76 million impressions across the three platforms in twelve months.
The two halves help each other. The organic videos show which topics people care about, and those become the ads.
What other practices can take from it
You do not need a famous surgeon to do this. You need a practitioner willing to answer questions on camera, a clear list of the treatments you want more of, and someone who follows up every lead. That is the system I now run for medical aesthetics practices across Los Angeles and Orange County.
If you run a plastic surgery practice, med spa or dermatology clinic, the full approach is on our medical aesthetics marketing agency page: the content, the ads and the consult follow up, built together.
