eCommerce · Children's apparel
Posh Peanut annual revenue, from $193K in year one to $41M in year six.
Video-first Meta creative moved buyers off Etsy, then the work expanded to Google, TikTok and YouTube.
$41M
Year-six annual revenue
Overview
Posh Peanut started as a small Etsy seller. Paid social drove sales to its own website, then the brand ran across Meta, Google, TikTok and YouTube with video-first creative. Annual revenue for the client went from $193K in year one to $41M in year six.
The challenge
The brand was boxed in by marketplace fees and had no direct customer relationship. It needed to build demand on its own site and keep acquisition costs sane while growing fast.
What we did
- 1Launched Facebook & Instagram prospecting to move buyers off-marketplace and onto the brand's own store.
- 2Built a video-first creative engine to feed constant testing.
- 3Expanded profitably into Google, TikTok and YouTube as each channel proved out.
The results
$193KYear one annual revenue
$41MYear six annual revenue
Multi-channelMeta, Google, TikTok, YouTube
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