Starting as an Etsy seller, Posh Peanut’s founder focused on website sales driven by paid ads—primarily on Facebook and Instagram. The strategy later expanded to Google, Pinterest, Bing, TikTok, and YouTube, using video ads to enhance reach. This smart, multi-platform approach boosted revenue from $193K in Year 1 to $41M in Year 6, with high ROAS fueling impressive, long-term brand growth.