Who she is
Marta is Robbp Media's media buyer. She has run paid media alongside Robb for eight years, mostly for founder-led ecommerce brands, and today she runs Meta and Google Ads for our clients and decides where your ad budget goes each week.
What she brings
She reads an account ad by ad, not campaign by campaign. She knows which creative is carrying the spend, which one is starting to tire and what should replace it, and she writes down why before she changes anything, so you always know what moved and what she expects to happen next.
How she optimizes a campaign
Tracking comes first: if the pixel and conversion events are not right, she fixes them before a dollar goes out. Then she tests one thing at a time, audiences against each other with Meta's automatic expansion switched off, creative by hook and by creator, and cost caps on the strongest products when costs rise. Winners get the budget, tired ads are paused and swapped from a bank of approved creative that is ready to launch, and warm audiences such as site visitors, engagers and past buyers get their own retargeting.
For practices and lead generation
She optimizes toward booked appointments, not form fills, and works on the lead form, the landing page and the tracking into the CRM as hard as she works on the ads.
What she looks for
Clean tracking, an offer people already want, creative she can test, and a founder who wants to see the numbers behind every change. She plans around the calendar too, so Black Friday and the holidays are mapped out weeks ahead.
