Who she is
Hillary is Robbp Media's account manager and social media strategist, and she has been behind many of our client accounts for more than four years. She plans the strategy, directs the creative and runs the day to day, so when you work with us she is usually the person who knows your account best after me. Honestly, she is one of the most talented people in social media I have met.
In her words
“I love strategy. I love creativity. I love crafting strategies that drive results. I focus on sustained growth, strategies that keep delivering over time rather than a one time hit, and I believe in blending data driven insight with creative ideas to tell stories that resonate.”
What she brings
Organic reach in the millions on Instagram and YouTube, and Meta campaigns she has directed returning more than ten times their spend. She has run accounts for doctors, lawyers and retail brands, and across beauty, healthcare, law, retail and hospitality, from the content calendar and creative briefs to influencer campaigns and the reports that show what worked.
How she works
Strategy first, then creative direction, then hands on execution across every platform. She works with our designers, editors and specialists to keep every post on brand, writes the briefs that keep creators and influencers on message, and reads the numbers each week to decide what we make next.
Her studies
Hillary studied social economics, social media, social strategy and creative design. She holds a diploma in creative direction and digital art from Vogue College of Fashion Spain, studied the foundational principles of leadership with Harvard Business School Online, and earned the Inside LVMH certificate in creation, branding, retail and customer experience.
Outside work
Fashion, sports and travel, which keep her close to global trends and feed straight back into the creative work.
