Manufacturing · Construction calculators
Instagram views up 809% with jobsite creator content.
Creator collaborations and jobsite demos, each built on a clear trade task, a visible tool and a useful result.
+809%
Instagram views, June to October 2026
Overview
Calculated Industries makes construction calculators for tradespeople. We rebuilt its social content around real jobsite tasks and creator partnerships, and its Instagram views grew more than ninefold in five months.
The challenge
The feeds were built mostly on diagram-led calculation tips. The content was useful, but it showed few people using the product, and Instagram was a small channel next to Facebook. The brand needed content that tradespeople would watch, share and act on.
What we did
- 1Built a five-format content mix: jobsite demos, calculation guides, a recurring Calculated Answers support series, customer proof and trade humor.
- 2Built and managed six creator and tradesperson partnerships, with a technical review of every calculation script before publishing.
- 3Kept Reels at the center on Facebook, where they drove about 90% of views.
The results
1.75MFacebook + Instagram views
568KInstagram views, up 809%
122KCombined audience across 5 platforms
1.18MFacebook views, up 47.6%
+178%Instagram accounts reached
4.1KNew Facebook + Instagram follows
289KYouTube views, July to October
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