RobbP Media

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  • Social Media

About the Project

To drive YouTube views and grow newsletter subscribers, we prioritized high-engagement content—publishing articles, full videos, and highlight clips. Trending topics like politicians and the Fed performed well, while travel, unicorns, dinosaurs, and animal videos drew strong interest. A well-executed giveaway further increased engagement, expanding our reach and building deeper audience connections.

Results:
We produced fairly similar content. We had an article, created a full video, and then picked the best “moments” from it. The content that usually performed well was what was currently trending. Videos about politicians, the Fed, etc., did well.
Travel videos, as well as content about certain animals or characters (unicorns, dinosaurs, flamingos), also performed well. The giveaway was a success too.